The Community Platform
Amsterdam Made’s website is the community’s calling card and includes an overview of its members and their products. For as little as 75 euros members receive their own dedicated page, which contains information on who they are, what they make, where they are located, product photos and links to their website and web shop.
The website functions as a digital platform where makers and partners, but also lovers of locally made goods, can find information, events, stories about makers, and so forth. In short, it is an inspiring website that never sleeps.
Besides exposure on the website, members can count on promotion through social media and in the press. Amsterdam Made has a growing number of followers on Facebook, Twitter and Instagram, promotes makers and partners through its newsletters and has good relationships with media such as Het Parool and Amsterdam Marketing. Amsterdam Made has also been featured in other newspapers. De Volkskrant published an article about the launch of the certificate in their weekend edition, nu.nl published a press release, and De Telegraaf devoted a story to our one-year anniversary.
Events to stimulate collaboration and share expertise
In order to fully utilize the community’s assets and strengthen the connections between members, Amsterdam Made regularly organizes interesting events, such as: a yearly event where makers can really get to know partners, special sessions dedicated to specific industries such as food or product design, seminars on effective business organization or the circular economy, and get-togethers where makers can share their wisdom or look for answers. Furthermore, Amsterdam Made informs members as much as possible about everything relevant to the maker industry and reacts to topics that members are particularly interested in. For example, Amsterdam Made organized a contest for circular design and special session about bio-based and circular materials.
Amsterdam Made Certificate
Makers that are members of Amsterdam Made can apply for the Amsterdam Made Certificate. The certificate, established in collaboration with Amsterdam city council, is granted to creative, innovative, sustainable and high-quality tangible goods designed or made in Amsterdam. The goal of the certificate is to proudly display the quality of Amsterdam-based brands, create awareness of their products, and result in increased sales. Makers can print the logo on certified products, so that locally made goods are easily identifiable and distinguishable from foreign imports.
The Amsterdam Made partner program connects makers with valuable contacts and businesses, giving them helpful information and offering attractive deals. Based on the needs of the makers, the program has assembled an assortment of businesses, each of which distinguish themselves through their affinity with sustainability and the local economy. The program includes a wide array of businesses, all located in the Metropolitan area of Amsterdam, which are professional, innovative and distinctive, and which come with good references from makers.
Through the partner program, close relationships are created with suitable retailers such as the I amsterdam Store at Amsterdam Central Station, The Maker Store in De Hallen, X-Bank in W Hotel and Landmarkt, De Kwker, Bilder & de Clercq and Sterk. The program makes it easy to connect and work with these retailers.
At the moment, the members of the community connect by attending Amsterdam Made events and get-togethers and can easily find each other through the website. However, the desire to find and share information occurs every single day. By creating and maintaining a forum, Amsterdam Made will make it possible for makers and partners to ask and answer questions the whole year round. The forum will be structured by subject so that members can easily find what they are looking form. Topics that will be covered include the search for and offer of makerspaces and other real estate, production and distribution facilities, machines, personnel, etc. De expected launch of the forum is February 2018.