We believe in a region with a sustainable economy, where the manufacturing industry is visible. Where people consciously choose home-grown products that are made with attention to sustainability, creativity and craftsmanship. Where consumers and companies buy from local makers and suppliers and visitors to the city also choose to do so. This way, money circulates regionally and the local economy grows in strength.

How does Amsterdam Made contribute to this?

We draw attention to local, sustainable companies and their makers. We give them exposure in various ways: we tell their stories, show their products at the Amsterdam Made Shop and arrange media visibility via our media partners. We also issue the Amsterdam Made Quality Mark, a recognized quality label for local and sustainable products, so they are easier to find. This way we stimulate the awareness of the consumer, so they opt for a more responsible lifestyle and adopt the ‘buy local’ mentality.

Amsterdam Made Quality Mark

The quality label was developed at the request of the municipality of Amsterdam. In November 2015, Kajsa Ollongren, then deputy mayor, awarded the first quality labels to, among others, Brouwerij ‘t IJ, Kesbeke and Roetz-Bikes. Companies that receive the quality mark produce within our national borders. Their core values are sustainability, creativity and craftsmanship. The aim of the Amsterdam Made Quality Mark is to stimulate the growth and sustainability of the local manufacturing industry.