Amsterdam Made believes in a live-able, sustainable region with a strong, circular and local economy. Cities where the manufacturing industry is visible and where consumers, companies and governments buy from local makers and suppliers. An economy that can exist through a culture in which people consciously choose products from their own soil. Products that are produced with an eye for sustainability, creativity and craftsmanship.
To realize our vision, we show what the Amsterdam Metropolitan Area has to offer. We draw attention to local, sustainable, creative companies, their makers and products. In addition, we carry a recognized quality label, so that local and sustainable products are easier to find and recognizable. With all this we stimulate the awareness of the consumer, so that they adopt a more responsible lifestyle and adopt the ‘buy local’ mentality. The conscious consumer is focused on products from their own city, so that money circulates locally and the regional economy increases in strength.
In collaboration with our media partners and via our own channels, we share inspiring stories, show the products and give exposure to the companies that carry the Amsterdam Made Quality Label.
The Amsterdam Made Quality Label is a label for local and sustainable products. The quality label makes it a lot easier to find and recognize local and sustainable products. All products at the Amsterdam Made ShopLokaal received the quality label. The quality label was developed at the request of the municipality of Amsterdam. In November 2015, Kajsa Ollongren, then deputy mayor, awarded the first quality labels to, among others, Brouwerij ‘t IJ, Kesbeke and Roetz-Bikes.